Super Cute Kawaii is the UK’s most popular kawaii blog. I co-founded the site with Claire Brown in 2008 and have been running it solo with a team of staff writers since 2014. The original blog design and branding was updated in 2014 to include more of my animal mascots.
There was another small update to the branding in 2018 to celebrate our 10 year anniversary, and the announcement of our first book, The Super Cute Book of Kawaii (published by Pop Press/Penguin Books in 2019)
