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Super Cute Kawaii – Marceline Smith
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Super Cute Kawaii

Super Cute Kawaii is the UK’s most popular kawaii blog. I co-founded the site with Claire Brown in 2008 and have been running it solo with a team of staff writers since 2014. The original blog design and branding was updated in 2014 to include more of my animal mascots.

Super Cute Kawaii logo
Super Cute Kawaii logo

There was another small update to the branding in 2018 to celebrate our 10 year anniversary, and the announcement of our first book, The Super Cute Book of Kawaii (published by Pop Press/Penguin Books in 2019)

Super Cute Kawaii WordPress blog with 10 year anniversary banner
Super Cute Kawaii WordPress blog with 10 year anniversary banner
10 year anniversary printable mascots (photo by Natasja Capelle)
10 year anniversary printable mascots (photo by Natasja Capelle)
The Super Cute Book of Kawaii – published by Pop Press/Penguin in 2019
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