Shopify recently launched a new Customer Accounts feature, allowing users to add optional or required accounts for buyers. I recently had a chance to play with the possibilities with Glasgow designer Showpony‘s new wholesale site. Ordering is restricted to approved wholesale customers only, so l added some code that shows an information page for visitors without accounts and the full content when logged in. I can see so many fun uses for this – letting your loyal repeat customers have access to certain products, offers and content. If you have any interesting ideas for this, please do contact me to discuss.